Equality Blog

Recent figures from the National Apprenticeship Service show that 1.4m online applications had been made for vacancies in the last 12 months, up by 32%.


In June of this year we saw the President of Russia, Vladimir Putin, sign into law federal provisions to limit “propaganda about non-traditional sexual relations” that...

Chris Hallam MBE, a leading figure for disabled sport, has passed away. He leaves a profound legacy as a highly successful Paralympian, a pioneering mentor of other... More »

It appears that quotas -at least when it comes to the number of women at the board level – is becoming a hotly debated topic. Last week saw the CEO of Sodexo UK and... More »

The Equality Act 2010 will introduce 20 key changes to Equality Law in the UK.

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Case Studies

1) Inclusive Employer Marketing

AIB 'Don't think alike' campaign

Conscious to widen their talent pipeline of mid-corporate banking professionals, Allied Irish Bank (UK) asked Equality Law to devise a campaign that would break from group-think stereotyping and encourage the broadest possible diversity of candidates.

AIB 'Don't think alike' campaign

United Biscuits ‘UB yourself’ campaign

When United Biscuits were seeking to attract 31 scarce-skill fmcg professionals, Equality Law created a brand platform - ‘UB Yourself’ – and an online/offline campaign that stressed the individuality of UB people and the inclusive nature of the organisation.

United Biscuits ‘UB yourself’ campaign

Kraft Cadbury Graduate website

When Kraft Foods and Cadbury came together amid controversial headlines, their first piece of ‘combined’ corporate communications was the 2010 Graduate Programme. Equality Law was chosen to create the concept, design and content of an inclusive and merged organisation, resulting in a website and accompanying collateral that created the highest ever graduate response for the company.

Kraft Cadbury Graduate website

Somerfield Graduate Website

Somerfield looked to broaden the appeal of their 2009 Graduate Programme and chose Equality Law to create the online and offline campaign. The resulting graduate website and attraction material was acknowledged as “the best work we have seen for 10 years” by Edel Conway, Somerfield’s Head of Talent.

Somerfield Graduate Website

Grosvenor Casino Microsite

Grosvenor’s 2011 opening of their new Casino in Stockton on Tees needed to attract as wide-ranging and diverse a candidate group as possible. Equality Law created the website and employment marketing material that achieved just that.

Grosvenor Casino Microsite

2) Diversity Engagement

Welsh Assembly Government Diversity & Equality Brand

Equality Law worked with the Welsh Assembly Government to create their Diversity Brand: designing and writing an offline and online brochure which detailed WAGs commitment and beliefs around Diversity and Equality of Opportunity. The concept, design and content has subsequently become the Diversity & Equality communications platform of WAG, referenced universally throughout the Assembly.

Welsh Assembly Government Diversity & Equality Brand

3) Employee Wellbeing

Somerfield Health & Safety Programme

Equality Law created a Health & Safety Brand and Internal Awareness Programme for Somerfield, promoting this vital strand of wellbeing for all employees of the organisation. A diverse and inclusive ‘family’ of characters ensured maximum engagement and a powerful platform for compelling messaging.

Somerfield Health & Safety Programme

AIB Employee Pensions Brochure

Allied Irish Bank were keen to ensure maximum uptake of their new Company Pension amongst their UK employee base. They came to Equality Law and we created the Pensions Programme brand – conceptualising, designing and writing the Brochure itself, as well as the accompanying internal communications.

AIB Employee Pensions Brochure

Somerfield Outplacement Programme

Equality Law works across the Total People Proposition, so when Somerfield needed to make redundancies due to their merger with the Co-operative Group, we created a warm and empathetic Outplacement environment featuring specially designed and written literature, as well as a colour-coded hub and bespoke internal communications.

Somerfield Outplacement Programme

4) Inclusivity Surveys

The Guardian Inclusivity Survey

Guardian News & Media is the UK’s leading voice in liberal journalism. When it needed to identify and address any internal Inclusivity issues within its own organisation, it retained Equality Law to hold initial management workshops, run an organisation-wide Inclusivity Survey – then work with the MD, Head of Diversity and Senior Managers to create a measurable 5-stage plan to make the organisation an exemplary inclusive organisation.

The Guardian

Somerfield ‘Leadership for Success’

Somerfield were looking to widen participation in their Leadership for Success training programme. Equality Law created engaging and impactful communications that brought the whole programme alive – as well as raising awareness of the training opportunities through an internal communications programme.

Somerfield ‘Leadership for Success’

Somerfield ‘Development Zone’

Equality Law created the brand, design and actual working environment for Somerfield’s ‘Development Zone’: through an inclusive and impactful communications platform that translated often highly technical and complex information into easily digestible and accessible learning and development material.

Somerfield ‘Development Zone’

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The first openly gay mayor in Mexico's history has been sworn in at a ceremony in city of Fresnillo. Benjamin Medrano said his sexuality only became an issue in the...

Find out more

We are able to send you the full Equality Act and talk through with you (at no obligation) the main imperatives of the Act. We have also attached a 28-page summary of the Act (see below) to highlight your responsibilities and the responsibilities of your employees.

To obtain the Act in full, or to contact us for an informal and confidential discussion, please call 0845 0043513 or email info@equality-law.co.uk



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